What is SEO?
- Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” search results.
- It is a proven fact that the higher a website appears within the search results listings and the more frequent those appearances are, the more visitors it will receive from that search engine.
- In today’s high pressure working environment efficiency is the key, SEO works to maximise the efficiency of a given site’s key search criteria, making it ‘Search Engine Friendly’ in order to achieve the highest search listing possible.
- SEO should be an integral part of any marketing strategy for all businesses carrying out commercial activity on the web
