The Latest Google Algorithm Update.

We've had the panda, and now for the penguin!

Googles latest algorithm update which occurred on the 24th April 2012, is reportedly termed the ‘penguin update’. This follows a recent tweet from Matt Cutts (@mattcutts) who is the head of the webspam team at Google showing a cuddly panda and a cuddly penguin. See picture to the left.

The details of this update are still quite sketchy, but here at Nutcracker we think it’s fair to say that it will be targeting webspam. Webspam is classed as ‘black hat’ techniques which some companies still employ to try and cheat the system!

We at Nutcracker believe in doing it the hard way, and insist on using ethical (white hat) techniques. We adopt a holistic approach and strategise from A-Z. Through using these white hat techniques all of our clients successfully sailed through the Panda update and we are confident that the penguin will be equally as successful.

Bring on the Panther we say!!