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Tuesday, 14 June 2011

Top 10 reasons why a business today needs a website.

1. A website allows your business to be open to the World 24 hours a day…7 days a week…365 days a year!

Unlike many company’s offices which may only be open 9:00am – 5:30pm Monday to Friday, a website is open 24 hours a day…7 days a week…365 days a year. Time zones all over the world may affect your business- therefore having a website which is live on the internet continuously makes it easily accessible and convenient for everyone to use.

2. It can be an organisations online brochure/catalogue which can be updated at anytime

Websites are easier, cheaper and quicker to update than conventional printed material. Unlimited amounts of information can be uploaded onto a website which can provide users with a plethora of comprehensive information. Which in turn may save your organisation money on printing and distribution costs.

3. A global audience allows for new markets to be reached

You are no longer a ‘local business’ when you are on the internet! Organisations then have the opportunity to be seen by millions all over the world. The internet had become the most cost effective way to trade both nationally and internationally.

4. The internet can lead to improved customer service

Many organisations now have a ‘FAQ’ (frequently asked questions) page within their website. Providing answers to customers questions via your website, sales and information requests can be processed instantly, regardless if someone is in the office or not. Also, online forms can be used by customers to request quotations or make enquiries. This allows company spending else ware as information such as pricelists can be available as downloads.

5. Present a Professional Image

A well designed website can be a great way for a small business to instil confidence into prospective customers as it allows a company to look bigger than you actually are! Today many people assume all organisations have websites. By now your primary competitors will already have a website. If they do, keep up with them and be sure to make yours better.

6. Sell your products

Having a website means that there is no need to pay expensive rent, overheads and many of the other expenses that come with owning a premises. Selling products/services over the internet is much cheaper as well as being a good way to supplement your offline business. What’s more, providing online secure ordering is now very affordable for even small organisations.

7. Promote your services

Millions of users are referring to the web and are using company’s websites to aid the decision making process. The internet now shows customers that they have a choice so it is important that you make you website and offering as appealing as possible!

8. Gather information and generate valuable leads

Forms and surveys can be used to gather information about your customers and potential customers. Customers can now come and find you opposed you organisations going out and getting leads. Websites can therefore be a great tool for prospecting target customers that have been looking at your products and services.

9. Provides instant gratification

Today people are very busy and don’t like to wait for information. It is important to give customers what they want, when they want it. Trials, downloads and free samples are a great way to get prospects to interact with your website. Pictures, brochures, software, videos, music and much more can be displayed and distributed from a single website.

10. Great recruiting tool

If you are posting a new job opportunity within your company or scouting for talent your website is the place to do it. This can also reduce recruitment costs for your organisation.

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