Monday, 23 January 2012
Add some character to your QR code, Brand it, make it stand out!
Everyone seems to be talking about QR codes. They seem to be popping up everywhere, on media adverts, in newspapers and magazines, so what are they and what can they do for your business?
Lets start off by showing you a few stats and figures
56% of QR codes appear on product packaging
QR code uptake has increased 4589% from early 2010 to early 2011
The majority of users expect to receive a voucher or deal from scanning a QR code
11 out of 50 Fortune companies are incorporating QR codes into their marketing strategy
68% of QR codes are scanned via an Iphone
Response rate increases by 2.4% with a custom QR code over a standard one
What can you use a QR code for?
Your contact details
Advertising mobile apps
By using a QR code, you are giving your customers the opportunity to quickly and easily view and store your details.
This is why QR codes are commonly used on product packaging, promotional items, leaflets, flyers etc., they eliminate the hassle of hunting for a pen and a piece of paper to write down the details, most people have their phones to hand.
QR codes are the quickest way for brands to make the transition between paper and the web.
Here are a few examples on how you can use a QR code and grab more customers.