Monday, 23 January 2012
Take Flight in 2012!
Twitter have introduced Enhanced Profile Pages to help increase your brands engagement and help drive your business goals.
An enhanced profile page increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page. Your enhanced profile page is completely public — users can view it without joining or logging into Twitter. Enhanced profile pages are currently available to a small selection of brands; they will be rolled out more broadly in the coming weeks and months.
Enhancing your profile page
Header image: Add a logo, image, tagline or any other visual branding to the new 835x90 header to create a lasting impression on your audience.
Feature your content: Promote a Tweet to the top of your profile page’s timeline at no extra cost to highlight your most engaging and important content. If your Promoted Tweet contains a link to a video or photo from a partner provider*, it automatically expands to show that media within the timeline.
Mobile devices: Users will have a more consistent experience across platforms, including mobile devices.
Delivering results with your profile page
Communicate with more users: In addition to hashtags, use your @ handle in your other marketing activities to guide users to a richer brand experience on your profile page.
Offer exclusive content: Twitter users love exclusives! Promote a Tweet on your profile page with exclusive content such as product launches, breaking news or promotions to deliver relevant, real-time messaging.
Refresh your page frequently: Twitter users also love new content. Update your enhanced profile page with new Promoted Tweets or new header images to keep your messaging fresh and to keep users coming back to your page.