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Wednesday, 2 May 2012

Coming Soon to Facebook – Find and Share Offers!

Facebook will soon be allowing its users to get discounts from businesses when they post an offer onto their Facebook Page. In order for users to claim an offer, all they will need to do is click ‘Get Offer’ from the story anywhere that it appears on Facebook.

Pretty soon you will start to see offers by Pages that you like within your news feed. Upon clicking ‘Get Offer’, Facebook will send you an email that you can either print off or show on your mobile phone at the business to redeem your discount.

It sounds exciting doesn’t it?

These offers are a great way for organisations to engage with customers and to drive new people to their business. In creating offers suitable for the target audience of you business you are encouraging people to talk about your Page and share the offers between friends.

Offers are FREE for Page Admins to create! However currently they are only available to a small number of business Pages. Facebook do however plan to launch offers more broadly soon (Facebook, 2012).

Watch the below video for a greater insight into the future of Facebook Offers.

So how can Nutcracker help when offers are available?

To ensure that your offer is claimed and shared its value should be carefully considered along with the headline and imagery used. If people don’t notice or understand your offer or if it looks like spam then they may hide it from their news feed and unlike your Page – which would be disastrous!

We advise that your Page Admin and organisation track how many people claim, like, share, comment and bring each offer into your business. This will allow you to get a better understanding of what works and what doesn’t for your customers (Facebook, 2012).

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