Search This Blog

Tuesday, 1 November 2011


Keeping in touch with your customers is essential if you want  your marketing strategy to keep you ahead of your competitors. If you don’t communicate with them then there is a good chance that when they are considering buying a product or service they won’t just contact you and you may lose out!

In marketing terms it costs more to attract new customers than it does to retain existing ones. It is therefore logical that during the economic times we are currently experiencing organisations should not only focus on increasing business but also target businesses and referrals from existing customers. This is easily achieved through regular communication, ensuring that your company and its offerings are not forgotten at the time when clients may be looking to buy. Email marketing provides one of the easiest, most proactive and effective ways of keeping in touch!

Here are a few key points to consider with email marketing campaigns:

1.    Regular communication is key to growing your business.

2.    Permission based marketing is one of the easiest ways of communicating.
3.    Make sure the content of your email is relevant to the recipient.
4.    Ensure content is interesting and stimulating, provoking a positive reaction.
5.    Encourage people to subscribe to your mailing list (if they want to read your communications they will already be receptive to your ideas).
6.    Interesting or informative content that proves useful to the reader is less likely to get regarded as spam and ignored.
7.    Send your emails at the most appropriate time of day and week to maximise uptake.
See the below info-graphic for our nutty hints and tips! 


No comments:

Post a Comment